Heron Preston By You launches April 15. My concept is called "Air Everywhere" and started with the question, "What if you could extend the air bubble into the upper of the shoe?" - I was fascinated with inflatable objects and sneaker mashups (why you have the option to mash up a 720 and 95 if you want) and so that was the starting point of the design process. With the digital experience launching on the 15th you can literally explore over 100,000 possibilities to design a 1/1 unique shoe. Looking forward to see what you all create ! #nikebyyou @nike

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